19th Dec 2014
MQA - Master Quality Authenticated coming soon!!!
London, 4th December 7.30pm GMT – Bob Stuart, founder of Meridian Audio, launched MQA (Master Quality Authenticated), a revolutionary British technology, which is poised to change the way people enjoy music all over the world. The launch, hosted in The Shard, was attended by key music industry executives, artists and commentators.
Developed by Meridian, MQA is a breakthrough technology to reverse the trend, in which sound quality has been continually sacrificed for convenience. Vital elements of our music have been thrown away to fit thousands of songs into a pocket or millions in a cloud. With MQA there is no sacrifice; it brings us right back to the enthralling sound of live music. MQA captures and preserves nuances and vital information that current music files obscure or discard, but in a file that is small and convenient to download or stream.
MQA allows listeners to experience every intricate detail the microphone heard, offering music fans the purest ever sound. And it’s based firmly in science. For the first time in history, music fans will be able to hear at home what the artist created and approved in the recording studio, and MQA confirms its exact delivery.
Bob Stuart, the pioneer behind MQA technology said: “Music lovers need no longer be shortchanged; finally we can all hear exactly what the musicians recorded. MQA gives a clear, accurate and authentic path from the recording studio all the way to any listening environment – at home, in the car or on the go. And we didn’t sacrifice convenience. ”Stuart also advised that “the announcement of MQA is really about the future of recorded music. Music is important to us all. When the sound is authentic it is more involving, we understand it better and enjoy it longer. MQA is already receiving broad support from the music industry, artists, recording and mastering engineers and record labels.”
MQA will be available early 2015.